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Honest football
As Australia bows out of the World Cup, please forgive my first‑ever off‑topic post… As usual, the Socceroo journey was characterised by adversity. The ball was the first bone of contention: neither...
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How not to do social media
As my friends can attest, I’m a big Socceroos fan. I grew up playing football (aka soccer) and although a few different codes compete for my attention in my home town, the World Game is the one I truly...
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Offside
Five years ago today, I wrote How not to do social media to express my disappointment at the Football Federation of Australia’s mismanagement of its social business strategy. As you can tell from the...
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